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Tuesday, April 6, 2010

The Wafting Smell of Waffles

by M. A. Hamad
(credit: Sifu RinkaWanda's Belgian Waffles has become a familiar sight, scent and flavour in downtown Toronto.

A couple of years ago, if you took a walk around the Ryerson campus at lunch time you’d see a lot of wraps and street meat being wolfed down between classes. Nowadays, chances are just as high that you’ll see plastic containers lined with fresh waffles and stuffed to the brim with a choice of strawberries, chocolate, caramel, whipped cream or ice-cream.

Within less than two years, Wanda’s Belgian Waffles has become a common stop for Ryerson students. Just around the corner from campus, the hole-in-the-wall is impossible to miss despite having barely enough room for you to step in and place your order. It lures people in with a clear display of chocolaty, sugary goodness. Even if you don’t see it – you smell it. The fresh smell of dough being dumped onto a waffle maker is unmistakable as it wafts down Yonge St. The waffles, which come in vanilla, cinnamon, maple and strawberry, are all under 3 dollars apiece without toppings, making them ideal for a quick, warm bite in the cold weather. (If the sun’s out, 2 dollars extra gets you a scoop of vanilla ice cream on top.)


(credit: Sifu Rinka) There are toppings to taste at the hole-in-the-wall café.

But the place didn’t get noticed for nothing. It spent months trying to get the word out as a lady stood outside, wearing Wanda’s logo on a deep red apron and handing out flyers. Today, a white-bearded man in a baseball cap and a white chef coat stands inside, flipping the waffle maker and greeting passer-bys through an open space above the display. “Hello, my friend,” he says. Some ignore him altogether, but others can’t resist looking – and smelling – twice.

Summary: Wanda's Belgian Waffles has quickly become a popular spot around the Ryerson campus in downtwon Toronto.

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